I screwed up - help
Out of context: Reply #34
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Here's the exact text I sent back to my client, names changed (enough trouble for today)
[Lily] in terms of [advertiser's] responsibility, all they send us is a PDF with the guidelines. As this is a new media format in this city and we are a new customer of theirs, maybe they should make the guidelines more explicit. Do they not have some kind of quality control check in-house, a proof reader who wants to protect their format and make sure that ads going out are going to reflect well on themselves as a media, as well as us as their client? It seems irresponsible to give a one-liner guideline and not check it or enforce it, especially in a new format of media advertising. I would question the process here. This reflects badly on our brand and it would be in [advertiser's] interest to promote quality advertising and that they protect the brand of their customer.