Rationales
Rationales
Out of context: Reply #2
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- 5timuli0
Is that kind of thing really a designer's job? Or should it always be left up to a copywriter? Same thing with small lines of text in website callouts, headlines for brochures... copywriter or designer?
In my experience it's always been done by a copywriter, unless someone else I've worked with was confident enough to give me some ideas. I've always been less than confident with written communication and generating wanky bullshit. I think it's an aversion to being cheesy.