Rationales
Rationales
Out of context: Reply #14
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- letters20
It's a good start, but still a bit cryptic.
You've mentioned the company's "values","qualities" and "philosophy", but only explain what the "values" are. Consider if you want to mention all three of these ideas. With any of them, as an exercise, try listing or writing what they are and then explain how the identity relates to them. This will give you a strong foundation for then writing a concise statement that isn't too vague or intangible.