Logo Crit Please

Out of context: Reply #16

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  • Andrew_D0

    I think the direction couldn't be further from the short brief you gave. The visual aids don't relate to anything at all. It appears you're combining common shapes found in other mark's with a trendy type/weight. The overall feel a too heavy to be considered Zen like.

    Why don't you try focusing on the symbolism behind the name of the company? Ask yourself what those two words mean together? What is their relationship?

    Explore separating the two words could be an interesting option and tying them together with a graphic mark. It's almost like "the zone" as he described is right in the middle. "Finding that middle ground," I suppose.

    Hope I wasn't harsh and more towards helpful. Cheers and good luck.

    Andrew_D 0Permalink
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