new quicktime logo

Out of context: Reply #17

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  • mikotondria30

    to keep the brand fresh and mobile - in a marketplace like that of quicktime, a year is a long time. Users need to see the brand responding to and actively adopting a position within the current movements of markets, technologies and public perception.
    I think they've done just about as well as they could in terms of nudging the identity of the brand pretty accurately, I like the greater area coverage, but I think with the treatment it's had it does seem a little weighty. Would like to see it with less bevel and general drama.
    Overall it's not spectacular, but as a way to move the identity forward by abandoning that aqua and looking relevant in a post 2.0 world, they just about nailed it.

    mikotondria3 0Permalink
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    • I don't understand why they don't integrate DVD player with QT, would at least justify it as a total media player.ismith
    • wow that is some hardcore marketing speakPupsipu
    • its not meant to be, Im saying that from a consumer pov. Everyone knows this shit, even if they don't express it.mikotondria3
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