Measure the Effect: Design Business
Measure the Effect: Design Business
Out of context: Reply #1
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- comicsans0
Measurements are usually meaningless unless you can compare like with like. The 'sales data' is usually transient and bogus, e.g. you might be selling more ice cream because its warmer or because the logo changed, you might have sold more if you kept the old logo.
Most of this stuff doesn't matter, and very little has any real impact, your job is stop the client from realising this. Interpret the data in whatever way is most convenient for the argument you are trying to make.