what we do

Out of context: Reply #16

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  • identity0

    its all in the interest of telling a story. Tell any of aesop's fables to a child and they can appreciate the story from a literal perspective. Read Aesop's as an adult and you will be able to read into the allegories and metaphors. Great design functions in this respect as well – through layers of understanding.

    You can design something that appeals to the audience as a whole - but where the difficulty lies is making it appeal to the niché audiences as well – the historians, designers, industry people, etc... To be a great designer requires GREAT empathy.

    I give a shit because I like the challenge.

    • wonderful. but tell that to your client and he sez fuck off.. i'll go elsewhere.Coffeemaker
    • I usually explain it won't take any more time (and typically not much more money) to make it right... The clients I take onidentity
    • generally hire me as an authority figure, not a vendor, so I'm able to say things that I know he's listening too...identity

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