what we do

Out of context: Reply #17

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  • jimbojones0

    "though they may not notice the exact typeface different, the proper face adds to a designs gestalt. Careful use of typography will make a design 'better' to the average person, though they may not know why."

    as much as I preach this (to stubborn clients) myself, I think it's bullshit. The average person won't feel better if you choose Arial over Myriad. Arial is veeeeery legible too.

    • it is all bullshit...neue75_bold
    • I think it's true. Same thing with placing objects in certain places, lighting, etc. it all matters.Gucci

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