what we do
what we do
Out of context: Reply #20
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- gramme0
Just because people can't see the difference between two fonts, that doesn't mean it doesn't inform them on at least a subliminal level. Like people, fonts have personalities, and the inability to point out or differentiate between different individuals doesn't negate the existence of distinct features.
It's like colors in someone's home. People often don't notice them until they clash. I think it's our job as designers to avoid dissonance, as opposed to enforcing our particular sense of style... that is, unless we're hired specifically because of that style.
- <----identity
- of course, but no they're not going to see the difference between helvetica and gotham, that's the level ofneue75_bold
- self-indulgence I thought jim was referring to..neue75_bold
- I hear you. So the difference between Gotham & Helvetica might be a matter of designer's taste.gramme
- But the difference between Arial and Helvetica is poorly drawn (former) and well drawn (latter).gramme
- Clients can't tell the difference—hell, it took me a few years to readily spot the differences—but that's what we're paid to do.gramme
- There are exceptions though. I recently sold a client on National instead of Benton b/c they liked the small caps and figures features.gramme
- figures features. Benton's great, but was somewhat incompatible with their serif face.gramme
- gramme is papyrusversion3
- floating down the Nilegramme
- I would be glad to discuss this somewhere else, but yeah. I tend to think that the subliminal part is wishful thinking.jimbojones