what we do
Out of context: Reply #70
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- jimbojones0
@gramme, the client is persuadable, it is your job to sell him your decisions. the people who know nothing about your decisions won't care. I had a wordmark set in customized Prelo Slab, then after I haded out the project, I saw some promotional stuff with the wordmark set in Courier. NOBODY noticed!
You won't miss a flight if the signage is set in Comic Sans, you will read it just fine, be the only one who boards with a terrified face but nobody else will give a fuck. If someone can't find something, then not because of poor type choice but because of failed signage logic.
Documents won't exlpode if you just stick to Times and Arial. We say stuff would look interchangable but the point is that it would affect only folks who actually can differ Times and other serif fonts. Another story, back in the days we did a catalogue for Merceds Benz, all body copy in Corporate A of course. We were assigned a new printer who didn't want PDFs (they weren't as largely supported then) and assured us that he already had the Corporate family from previous jobs with Benz. He meant Corporate S though. When we got the catalogue, way after the deadline of course, we were looking for a tree to hang ourselves up because all body copy was in the best serif match to the type the printer didn't have, you've guessed it: Times.
Nobody noticed.Using H&FJ fonts is its own chapter to me, it's so safe and therefore kinda lame although they are excellent of course. Selling them to a church though is so wrong IMO. Mercury is not the only font to fit the brief out there, and finding a cheaper typeface also belongs to designer's service I believe. But I hate the whole idea of churches getting branded so whatever.
- I think you might've missed my point in the airport illustration. Was talking about legibility and location, not font choice per se.gramme
- my point is that legibility is not an issue even with comic sansjimbojones