Creative Brief
Creative Brief
Out of context: Reply #5
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- vaxorcist0
A good creative brief is also your weapon to protect your ideas from client's random last minute additions... if you've nailed down a number of key concepts about your target audience, whenever client has random idea like "huge video 3d spinning logo flash intro" you can point to your creative brief where it says "audience of Gen-Y iphone users who click fast and refuse to wait for slow downloads"