Using behavioral targeting to customize content
Using behavioral targeting to customize content
Out of context: Reply #5
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- poomoo0
We would be able to determine a range of topics the user is reading about. We then would be able to apply a weighting and some other intelligence to determine what similar articles should be served.
In your example, we would be able to draw that the user might interested in Rangers, the SPL and the Champions League. The more he reads, the more we learn.
However, at one point, when the focus is so narrow, there might not be any more scope to serve new topics and content. That's the dead end I am worried about.
Like I said earlier, we would need to investigate ways that widen the focus, quickly and easily. How far we open the lens, so to speak, needs discussed.