Visual Design Concepts
Out of context: Reply #4
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- d_rek0
I would say 'B'
In all seriousness, depending on the project, you should be able to pop off 3 completely 'different' concepts in a matter of hours. An no, they don't need to be finalized to a 'T'. Although you can finesse a certain direction a little more if you want to try and steer your client.
We generally develop mood boards quickly where I work. We'll start with basic mind/map ideation from key words/concepts related to the client. From there we generally do blitzkrieg sketching and web image scrapes to just capture the flavor of certain concepts we're trying to convey. After that it's just a matter of copy+paste onto a canvas of your choice (be it digital or gluing something to kraft paper).
If it's just for conversation with a client the looser I find generally the better, that way you don't pigeonhole yourself into a concept you're not crazy about.