creative director resumes?
Out of context: Reply #12
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- UKV0
Hi, to offer you a little insight on the level a good CD should be at and what should be in the resume in some form or another (in addition to a jaw dropping book):
1) Should be capable of engaging with C-level executives and offer a compelling and articulate agency POV that motivates the client to dig deep and trust the agency. The desired outcome here is both a stronger relationship, and consensus about what must be done in partnership with the agency (a shitty CD will simply recycle a clients opinion instead of setting the table for killer work to happen).
2) A solid CD should be able to write creative briefs that expand on the possibility of the work vs. offer predetermined outcomes. In other words, frame the problem, not the bloody tactics. A work order asks for three print ads and a radio spot. A creative brief asks for a new way to see the world.
3) A good CD should know when there is blood in the water, and when there isn't and that the work simply isn't there yet. That often means having the ability to create, motivate, and otherwise terrify multidisciplinary teams to create truly noteworthy work no matter how shitty the odds... over, and over again. Its harder then it looks.
4) Should be thinking in big picture, culture changing terms and have that killer instinct to create opportunities for the agency where they do not presently exist. There are a lot of CD's doing good project work, but the big kids do integrated work and make it look it stupid easy (again, it never is... but managing perception is a big part of a CD's skillset).
5) A resume at the CD level should have more then "job duties", and should have specific instances outlined where they personally attributed to success of both the client, and the agency. Things like wins in new business pitches, measurable account spend growth because a campaign takes off, growing or reshaping agency practices and departments.
Hope thats helpful. Do some searches on linked in and you'll see some of this type of stuff. Talk to some recruiters and get theme to send some resumes your way. You might see some stuff you like, you might not.