Examples of Dynamic Shopping Experiences
Examples of Dynamic Shopping Experiences
Out of context: Reply #17
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- lowimpakt0
i'm not sure if this is what you are aiming at but Icebreaker (outdoor clothing) have built a brand story around traceability and origins.
e.g. you can view videos on their site of the farmers that grew the sheep that grew the wool that grew the jumper you can buy from the website. It's not entirely synched with the purchasing process - which is a good thing. BUT it all goes into building a strong brand story/connection.
They have taken the step to join the dots between their products, brand and customers deeper aspirations for sustainability. etc
- yes, just saw this s few days ago - the sheep goat is amazing!jimzyk