Branding Vs Corporate Identity
Branding Vs Corporate Identity
Out of context: Reply #3
- Started
- Last post
- 24 Responses
- d_rek0
where to start....
At it's basic level an 'identity' serves to let a consumer/customer/complete stranger know WHO's trying to communicate something to them.
A 'brand' typically embraces much broader concepts - that includethe identity - surrounding the CULTURE of the organization.