Branding Vs Corporate Identity
Branding Vs Corporate Identity
Out of context: Reply #7
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For my money, corporate identity was about providing a logo and defining a basic toolkit for the identity to represent the company in a uniform way.
Branding became about expressing more of a companies desired personality with a consistent tone of voice (visual, verbal and written) in order to create a seamless bridge between the look of the company and the long term manner of its marketing.