Branding Vs Corporate Identity
Branding Vs Corporate Identity
Out of context: Reply #10
- Started
- Last post
- 24 Responses
- Orbit0
'Brand Identity' is a term created by corporate identity consultants to legitimise the transition from 'corporate identity consultancy' to 'branding consultancy' without making it look like they've gone in a completely new direction.
A 'brand identity' would probably consist of the corporate identity aspects of the brand.