Branding Vs Corporate Identity
Branding Vs Corporate Identity
Out of context: Reply #22
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- OSFA0
Since we're on this subject...I know most of you hate her, but...I saw a Lady Gaga interview the other day and found it interesting that she uses this 'branding' concept pretty well. Everyone knows she's a freak and loves to push buttons (yes, this is very calculated and made on purpose, and yes, there are millions of fans worldwide)
But I noticed that in every response she gave, she would 'brand' everything like... her fans who she calls 'my little monsters', her concert/show 'House of Gaga' her studio as 'Fame Factory' and more... I mean, she had a name for everything! and everything was part of a whole. Not bad if you ask me.