Muji + Canada

Out of context: Reply #5

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  • whatsup0

    I don't mean to discourage and I think muji has kick ass products. Some would say Ikea is awesome too and would love to glorify themselves by turning their home into an Ikea catalog display. Right now, i just see a materialistic direction or lifestyle. Once Muji moves to Toronto, what is your thesis worth at that point. There needs to be a much bigger idea i think.

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    • that's why I think MUJI is great for this. IKEA is all about giving designer things cheap and ready to assembleismith
    • MUJI is much more reserved.ismith
    • I agree though that it needs an answer to WHY MUJI and not ____ismith
    • I think there's not enough about Muji to make me care enough to consider a Muji campaign. It's just not enoughwhatsup
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