Dead logos?

Out of context: Reply #9

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• lukus_W0

  The idea of logos being dead reminds me of stuff that Wolff Olins was going on about re. the 2012 Olympics logo.

  I think there's something to it - and I think the problems of multiple formats and dynamic presence were addressed quite well in the 2012 identity. Imo, even though it's not conventional, that logo involved some interesting and quite deep thinking (although, I'm sure it could also be argued that the thinking involves a lot of bullshit too).

  

  
  

  

  lukus_W 0Permalink

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  • That one Logo I wished that would die.pillhead
  • what good is "deep thinking" if the logo fucking sucks? what a con-job.sublocked

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