AT&T Rebrand
AT&T Rebrand
Out of context: Reply #29
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- dMullins0
It's a rebrand in that they're dropping the "AT&T" wordmark/logotype from all of their consumer-facing advertising. A bold move, but I like it.
As they say in their release, the difference between all of these major companies is thinning out. These companies really have no differentiators anymore, so evolving into an agile mark frees them from being locked into standard pay-off language.
The one thing that bothered me about the TV spot was the birds at the end, which looked a lot like the Blackberry treatment.