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Out of context: Reply #21
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- lukus_W0
A company like Facebook stands to make more money from behavioural data (how we use the site), than any other possible revenue stream.
Why is this important? Maybe it isn't so important now, but I reckon it will be in the future. The possibility of society heading towards some kind of low-rent 1984 knock-off dystopia is pretty compelling. Human nature pretty much guarantees it. We're pretty much sitting ducks.
While it's naive to believe that there are nameless entities out their filtering through all our shit - it's also naive to believe that all these companies aren't making the most of all commercial opportunities available to them.
There is a gap between big business and a lot of consumers - and it's caused by ignorance.