new waterstones identity
new waterstones identity
Out of context: Reply #24
- Started
- Last post
- 25 Responses
- orrinward0
To me, the Gold W and Waterstones has always been a warm brand that successfully disguised itself as a chain store. It still had the look of a nice independent book shop in some ways.
The change makes it seem bland and just like any fast-in-fast-out retailer. I suspect this is the precursor to a change in company direction though. The addition of the '.com' and the more internet-styled identity = Much bigger emphasis on online. I expect there'll be bigger cross-promotion with HMV as well, which has a very successful online shop and strong brand allegiance with it's users.
Just my random speculation there!