Web question

Out of context: Reply #2

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    Sounds like you're having a serious Dilbert moment in that office.

    Web Apps = products, doesn't matter if they're web-based or not. If they're being sold (or given away, I suppose) and consumed, they're products.

    Interactive marketing = marketing. Just like a TVC. Just like a radio spot. Just like a poster. Just like someone giving you a takeaway swag-bag.

    You can do some interactive marketing for your web-based product if you like, but the terms are not mutually exchangable; one != the other.

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