BBC Magazine talks about fonts
BBC Magazine talks about fonts
Out of context: Reply #5
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- airey0
hey turnleftonpapuga i totally agree. the whole thing is the subconscious values conveyed to the audience. these change as cultural values do obviously but to say that people don't pickup on what font is presented to them is the same as saying we're not effected by colours in advertising.
as an example a law firm wanting to convey themselves as traditional and 'mahogany panels and cigars' would stick to the trajan / times font directions. whereas a law firm wanting to distance themselves from the stuffy tradition would choose a more modern direction, sans whatever.
to say these subtleties are lost on the audience consciously would be true in many cases, but not the subconscious.