BBC Magazine talks about fonts

Out of context: Reply #7

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  • Hombre_Lobo0

    Lol pizza. Punch in the cock indeed!

    I agree with airey, a lot of the work put into a logo isn't neccssarily going to be picked up conciously. That's the beauty of the brain, it sees things you don't even notice. Fedex logo for example. And of course cultural associations are going to directly affect the consumers opinion of a logo, that's just natural hollistic brain function.

    Adrain shaunghessy has a great quote regarding cultural references in design and how these culturally aware designs are a cut above the rest.

    /blathering

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