Guaranteed Results

Out of context: Reply #11

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  • popovich0

    Continuity, you have the point. However, I guess, this is a human nature to look for a magic bullet or magic lottery ticket everywhere. I just don't think that using the lottery metaphor will help you sell yourself.
    Marketing strategy has to be defined, based on the analysis of the marketing goals. Then comes execution, evaluation and strategy revision. All clear. How about delivering results? 'Cause you can run in circles with defining and fine-tuning the strategy, but how do you know it *might* work?
    I know, I can't guarantee. No one can't and, as said before, anyone who guarantees is lying to you in the face. But if not guarantee, what then?

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