The Big Ad Gig
Out of context: Reply #14
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I don't buy the argument that this could be a massive opportunity for anyone. For one thing, thirty days; what can one accomplish in just a month? When I was working at McCann, it took almost three months for an even remotely folio-worthy brief to come my way. Up to that point, it had been bread-and-butter work, more or less the same with all the other creative teams.
And even if the winning creative got tacked on to a decent project, it takes more then a month to get through the normal lifecycle of a project; from initial brief, a couple of rounds of brainstorming, a trigger brief, first round concepts, client meetings up the arse, more brainstorming, a few more rounds of concepting, into the execution. By the time you finally get to execution, four to six weeks have passed, hardly enough time to make a name for yourself.