Building a Brand?
Out of context: Reply #13
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- lukus_W0
It's not just about logos and design.
For example, take a person you know.
What makes them, _them_ ?
They hopefully have a distinct personality. They're into certain things, that might define them slightly; you might associate them with a certain place or time. The way they look might have influenced your opinion when you first got to know them .. now you might just consider it their style. But more than anything, the way they interact with the world (the things they say and do) alters the way you - and others - see them.
People most likely think of them in a certain personal way, and categorise them according to these associations.
A brand is similar conceptually, but rather than having a person at the core - there's a company, product, philosophy or idea.
A brand is built up over time through interactions with public - because of this, almost everything a company does contributes to the way that its perceived.