Crowdsourcing from the 'client' viewpoint

Out of context: Reply #28

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  • abettertomorrow0

    Crowdsourcing will be a huge success...as a niche business for sites like 99Designs at the very low end of the industry. And a way for corporations to engage with their customers through contests and stuff like that.

    Thing is there was a lot of commentary a couple years ago based around this idea that crowdsourcing was going to completely "revolutionize" the design industry. Now that crowdsourcing has been around for a while, I think its pretty clear that this was just another hyped trend on the internet that failed to materialize (to misquote Jakob Nielsen, 99% hype).

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