Goodby Iipped its logo
Goodby Iipped its logo
Out of context: Reply #37
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- utopian0
The new logo for the renown ad agency has been making the rounds for being a modified lift of a monogram drawn in 1905 found in the compilation Monograms and Ciphers by Albert Angus Turbayne. The logo recently won a Cannes Lion Award. After much speculation on whether it was a rip-off or not, founder Rich Silverstein sets the record straight: “So it’s not a coincidence that the logo looks like a 100 year old ligature. It was 100% intentional. I found it in my library in a book of ligatures that I’ve had for 30 years and always admired. I thought it would be nice to take something old and ignored and reimagine it. And that’s what I did.” Keep it classy ad agencies, keep it classy.