Design Agency Business Model
Out of context: Reply #7
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- popovich0
@nomNom
The ad agency model you are referring to was this much traditional some time ago. Today most of the mediabuying is handled by media agencies, which, from my point of view, are more consultancies and hardcore traders and less designers or advertisers. I've sat down to talk to someone from the former fame of JWT in Frankfurt. At that time the agency was going strong and everybody was happy. When asked about "how this business is working" he told me that, yeah, they took a quite traditional fee of 15% of the media spendings and that made them rich "but that was 20 years ago".
Those times are over. And as a small agency you have no chance to compete with media-buying giants – where do you get enough cash?@d_rek
Totally right. Customer service belongs to any of those models and is basically one of the aspects one should get right from the very start.
Speaking of involvement model – as I said, Anomaly has been granted this badge of "a new agency model" precisely because they stated that they do it. The question is – do they really? Or was it a PR trick to get things rolling?... However, I think the model might work – it is a matter of guts, resources and measurement methods (which requires some pure selling/handling/persuading skills, which again are absent from the regular designer's skill set).Here is a fresh CreativeMornings video touching on a product-based model: