Ever formed a micro agency?

Out of context: Reply #29

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  • popovich0

    also think about your target clients. if you are going for the same big names which normally work with full-service agencies be aware, that they care less about how clean your code is or how beautiful the design is – they need to be sure that you exist tomorrow, that you can handle their job on time and on budget and that they can sue you, if something goes wrong. it makes no sense to sue a person - corporations don't need your used car or hi-fi audio. they need cash, which means that they will probably want you to be incorporated or something.
    at some level it is not about how good your skills are, but how good you are at bargaining and politics... (all this referring to big names; small to mid-size businesses are less restrictive in this respect)

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