Lost a big account . . .
Out of context: Reply #30
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- Nicelydrawn0
I would stay positive and professional. Obviously remain regretful for the loss, but show you won't be brought down by it.
As far as design goes, I would keep it very high-level. I wouldn't worry about getting down to too many specific details and dwell on style. I would use it as an opportunity to define your philosophy on design.
I for one believe design, at its root, is problem solving. Show you know how to take ego out of the equation and can deliver solid thinking on an issue and provide viable and clever solutions. Creativity is a key ingredient to good design, but so is strong analytical thinking, research, empathy, foresight, and intuition.
From there, you could show a few examples of great design and talk about why it is great - beyond the "it looks great". How does it solve the problem? Show a couple examples of your designs and how they solved a problem effectively.
Just my 2ยข. Take it or leave it, but I think it is an opportunity to show your boss that you can look at the big picture and the little picture as one. Good luck.
- dont be too regretful. clients come and go. some clients like to change agencies to keep things fresh23kon