Web attribution
Web attribution
Out of context: Reply #12
- Started
- Last post
- 14 Responses
- Kiino0
Attribution case study #1:
Johnny 15 year-old shares your work on Tumblr because it reminds him of his favorite Santigold song. For some reason, an art director at an ad agency sees it, wants to license it or something else in your personal archive. The deadline is in 48 hrs. Wouldn't you want it to be easy for the ad agency (whether it's based in Scotland or Italy or St. Louis) to find you instantly?