Creative Strategy

Out of context: Reply #4

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• UKV0

  you're going to get a bunch of answers, but from the agency point of view, should probably look at integration as food for thought.

  In a nutshell; start with your customer, map their lives and culture, and look for insights about them. Reverse engineer the insights back to the brand, and then execute 360º around the customer. A great insight will lead to a thousand big ideas. The very last thing to be thinking about is the tactical side, where most people seem to start (and wind up with predetermined outcomes).

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