Out of context: Reply #7

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  • Morning_star0

    Just found this.

    ..."There was sometimes another plate called the "Key" plate and was used to make quick changes on the press. You would print 100,000 brochures with the same pictures, and then change the "Key Plates" to print 10,000 for German customers and another 90,000 for the american market. Printing used to be very expensive and using a "Key" plate to change text was more cost effective... to make it short. There was a "Key" plate... but it it wasn't the "K" plate... That's a common misconception with graphic designers that don't really know what's going on on the printing business --Ruben von Insel

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