SEO vs Snake Oil
Out of context: Reply #9
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- mg330
The development team building a website should know how to implement SEO technical basics. The people working on the content and managing the site should consistently be working on the content specific SEO aspects: relevant title tags, relevant heading tags, well organized content, content with the right keyword density, right content length, sharing and promoting content socially.
SEO companies IMO should not be doing the first part, because YOU should already be doing that. They should maybe be helping with the second part if the team needs a content strategy or needs to just generally understand what they should be doing.
But where I think many are trying to make their money is that snake oil part that comes after the first two parts. And, information is readily available to show what Google places priority on (approx 84% search market share) and from my experience that info shows that all the magic trick stuff isn't valuable because they're not even ranking sites based on it.
I love this chart because it pretty clearly breaks down the technical aspects that I think most would agree should be implemented on any website from the beginning by good developers.