Co-branding done well?
Co-branding done well?
Out of context: Reply #5
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- identity0
Something I've found to be incredibly true - for what it's worth:
"Young eager beavers often have the bright idea of combining
two of their clients in a joint operation. They may suggest that one
client should mount a contest and offer another client’s product as
the prize; or that two clients should share an advertisement in magazines. This doubling-up can be dangerous to the agency; almost invariably one of the clients will feel that he has got the short end of the stick. When you try to umpire disputes between clients, you end up with a bloody nose. I was brought up to keep my clients apart. The only time the head of Hathaway met the head of Schweppes was when they went to buy a Rolls-Royce on the same morning."-David Ogilvy
- sounds like a mad men episodesine
- That would make sense.
His book "Confessions of an Advertising Man" should be required reading for everyone in our industryidentity - our industry (and out)identity
- *added to book listmonospaced
- Amazing book. His chef stories were the best. I don't read much, but his book is...meffid
- < required reading for sure.meffid