How big should the logo be?
Out of context: Reply #15
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- orrinward20
I always size it so it's just smaller than legible on screen from a standard distance.
This achieves two things:
1. Gives a wow factor. The person on the site will feel a little shitty about themselves for having eyes that are too crap to make out what it says. This makes them assume you're aiming for a better standard of person as your user. They will go for this.
2. It brings their face closer to the screen. Statistically, people are more likely to engage with you if they're leaning forward. It releases "nervous first kiss" endorphins that get them aroused.
3. If you're an opticians or spectacles brand, and your user can't see your product clearly, then they will be more compelled to buy as they experience an exaggerated need for eyecare and eyewear, or "eyewearcarebear" for short.
Here is Specsavers Before and after applying correct logo sizing and vision dehancement.
Before:
After:
