< google ads
Out of context: Reply #69
- Started
- Last post
- 69 Responses
- imbecile0
Google debuts AdSense ‘auto ads’ with machine learning to make placement and monetization choices
https://techcrunch.com/2018/02/2…
Google is today unveiling a new ad unit for AdSense that taps into the company’s big push to add more artificial intelligence into its business, and to potentially bring on more publishers who might consider ramping up their advertising efforts but don’t have the time or other resources to manage them.
Google is debuting “Auto Ads” — not commercials for cars, but a new ad unit that uses machine learning to “read” a page to detect and place what kinds of ads might be appropriate to place there, including where to place them, and how many to run. Publishers activate Auto Ads with a single line of code on the page.