End of agencies?
Out of context: Reply #21
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- fate2
"You could simply launch an app, a banking service for example with zero advertising.
You have a slick website, an excellent app and experience from it - you get the ball rolling by being covered in all the tech news, word of mouth spreads your app because it's just so good, you actively engage with people that comment on your social media accounts, etc. No need to for adverts if you have an excellent product and customer service. The viral effect is enough if you're genuine and good. Perhaps advertising comes into it when you want to get that extra 5% of market share when you've been going for a few years and already banking."
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Shapesalad, what you said is mostly bullshit.
Sure it's trendy - everyone wants to work on some fucking smartphone app or at a startup.
And we want to believe that a good product and good reputation is enough.
But you cannot build or sustain a brand on product experience and social media alone. This is not a good strategy. No one in the C-Suite will sign off on this.
For every app that you THINK made it by just "being really good" and "word of mouth", behind the scenes there was likely paid ads, a PR strategy.
Brand video = an even more boring :30. OOH carries a lot more weight then we realize, it is still a heavy hitter for awareness. Most of these new startups (Casper, Uber, GrubHub) still send out coupons and mailers and all the trappings of the old advertising model
And rarely any of you ever talk or understand PR, Media Training, Event Development, Partnerships, or other brand activation events.