End of agencies?
Out of context: Reply #35
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- Hayoth-3
I am conflicted on full service vs expert. I see a lot of branding agencies and design studios getting requests to do their clients digital marketing. They all tell me,
"we didn't sign up for that, we just want to brand and design but now we are at risk losing business or not having additional revenue models"
A SF brand agency told me they were changing their model to keep 3-4 expert generalists on staff and then they would partner with small digital agencies or niche companies to round out there service.
That way they didn't have to fight for freelance availability or need a deep pool of resources if someone wasn't available. They also stated some really great freelancers were just as expensive as small teams so they ditched the freelance route all together.
- Small teams based in cheaper to live places than LA/NY/LDNshapesalad