Marketing Strategy
Marketing Strategy
Out of context: Reply #17
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How many of you have clicked on a web banner in the past year? Several years? Maybe your life?
Do you think if there ever was a survey regarding banner clicks we'd be uninvited due to our 'day jobs'?
Do half of us consume advertising for research for fun, and the other half of us disregard banner ads because we live at the center of the advertising world?
The only ads I've clicked on had the items I viewed or put in my shopping cart... so mostly apparel ads, and sometimes I've seen ads from Creative Market that I click on.
- Yeah, I don’t get how they’re still a thing. Between banner blindness and ad blockers, you’d think the revenue from them is zero. Pay per impression I guess.mort_
- fb / tiktok / instagram storys already here. banners still a thing, but they became merely images (metrics show they work in online newspapers still)uan
- The way targeting is getting better, the ads I see on social media are for things I actually want for the first time. So I’ve bitten :)monospaced
- Like designer bookshelves and Turkish towels. Old people expensive stuff :)monospaced
- my little Raspberry Pi firewall blocks most web banners nowadays, and I think like mort said I might have banner blindness anyway.BuddhaHat
- Turkish towels sound worth clicking oncanoe
- Right?!monospaced
- Advertising isn’t about getting you to click on things or after seeing a billboard immediately buying a car etc. It’s about brand/product awareness...shapesalad
- ... and about reputation building. It’s like living in a city and seeing your local restaurants each day vs living in a forest.shapesalad
- In a forest, you know nothing about those restaurants. In a city over time you build up insights about them as you see them each day. You may never eat at them.shapesalad
- Some banners are about brand awareness. Usually only larger corporations can afford that. A lot of it is direct response marketing - specific offers / products.mort_
- @shapesalad - Are you practicing for your Advertising 101 lecture? With regards to brand awareness, web banners are junk, there are tons of better ways...canoe
- Back to the topic at hand... I'll presume you're a clicker.canoe
- When I say web banner, I'm talking about programmatic, not remarketing campaigns that tie into social media.canoe
- Agree with @shapesalad, web banners are like billboards with extra features. That's why they charge for both 'views' and 'clickthroughs'akiersky
- I agree the execution of the web banner format is these days shit and digital bloated junk. Flash banner adverts seemed a lot better in back in the day.shapesalad
- Oh please. Even when they were flash they were just as pathetic.monospaced