Marketing Strategy
Marketing Strategy
Out of context: Reply #21
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- canoe2
1) “People don’t buy what you do; they buy why you do it.”
Many companies are focused on selling the features and benefits of their products. In reality, the what motivates people the most is your mission and vision of what you’re hoping to achieve with your business.
https://www.benchmarkone.com/blo…
I've been consulting with a young female who just 'climbed' Kilimanjaro, she was inspired to start a niche outdoor marketplace. I tried to talk her into using the inception/kilimanjaro story for her ads... but she didn't really get it... maybe an acute case of imposter syndrome.
- Get her a copy of “Building a StoryBrand”.mort_
- ^ it's worth the subscription fee, something like $275 a year for all of their marketing, story building, business courses. Well produced, too.formed
- I only read the book. Found it useful, if a bit self promotional.mort_
- The courses are well put together and actionable. It's not perfect, but one of the best I've found and a super reasonable price.formed
- Coolmort_
- maybe she doesn't like youdoesnotexist
- maybe you're a clowncanoe
- Maybe she's born with itmort_
- Maybe she's born with them/thenmort_
- Maybe they’re / whence / iTTYzz boarn wit hits / her / hiTZ HTZzmort_
- Moobay shoez bbb 5 IKTXmort_
- AI will Maybelline the fist in your taint please God.mort_