Dis or Dat?

Out of context: Reply #527

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  • imbecile2

    so... you're creating a brand...

    going into it, you know it will have variations / derivations

    do you create only the type necessary for the core logo wordmark and subsequent variations?

    or do you you bite the bullet and select a typeface to serve all of these purposes?

    the main brand names and variations will be integrated into physical merchandise

    finally, the choice is exclusively up to you

    TL;DR?

    design logo & brand type from scratch or use a typeface for these purposes?

    • I usually start with an off the shelf typeface, get the look i want. Make the type a vector then craft it to be unique.Morning_star
    • i would normally do something similar, that means i need to begin with a family and work from that instead of scratch.imbecile

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