Marketing Strategy
Out of context: Reply #30
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Regarding social strategy, despite these numbers, I hear stories about how more revenue is generated from TikTok. And in the strangest of products - like selling RVs?
"Meta will account for 30.1% of US video ad spend this year, or $25.34 billion, according to our forecast. That puts Meta ahead of the competition by a lot. YouTube's 8.3% share of US video ad spend ($6.99 billion) is still in front of TikTok's 6.5% ($5.48 billion), but TikTok is gaining share."
The brand I'm working for sells fine leather bags and Swiss-made watches to men. I haven't jumped into the weeds on the social strategy other than a knee-jerk, very low budget, hyper targeted brand awareness campaign consideration. Maybe I'm pessimistic about social media.
Adding an influencer to the mix seems less risky.
I'd rather get it in a brick-and-mortar store. Building a brand online seems like a steep road if you're not spending thousands a month on advertising.