Traditional Journalism Threatened by Internet Advertising Boom
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Last year, Internet advertising revenue rose nearly 33 percent to $9.6 billion, according to data collected by PricewaterhouseCoopers for the Interactive Advertising Bureau. Revenue in the first quarter of this year rose 26 percent compared with the same period a year prior, for the ninth consecutive quarter of growth.
If you type “e-mail marketing” into Google’s (Nasdaq: GOOG) search engine, Bronto Software appears under “sponsored links.” Click on that link and the Durham, N.C., software company pays Google US$6.50.
The advertising fees quickly add up. Bronto spends up to $1,200 daily on Google ads—a lot for a company that expects to generate $1.5 million in revenue this year. But Bronto executives say it’s a worthwhile investment.
Fueling the Fire: Advertising has been the unfulfilled potential of the Internet .
Early on, the Web was the mass medium that couldn’t figure out how to turn a profit.