To Tell the Truth
To Tell the Truth
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Do you consider yourself a liar? According to David Berman, if you work in visual communications you probably are-at least, some of the time. As the national ethics chair of the Society of Graphic Designers of Canada in Ottawa, the integrity of what designers and art directors do consumes much of his professional-and personal-time and energy. He has spent the better part of the past two decades writing and lecturing on the subject and has come to the conclusion that " visual communicators, we are the people that help create visual manipulations, which range on a continuum from subtle coercion to out-and-out lying... Graphic designers are much more influential in the world than we tend to think. It is political. And it is untidy."